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Epicenter Training

We Simplify Growth for Personal Trainers

Subscribe for tips on how to create systems, attract prospects, add and retain clients, and build a profitable business. Co-founders Laura, Mike, and Boh have 50+ years of combined experience and share it all with you!

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Featured Post

💲 To Present or Not to Present Pricing

Hi there, Boh here and today we're talking about pricing transparency, and whether, why, and how personal trainers should communicate their rates to prospective clients before a consultation session. The thinking goes: Not displaying rates allows you to schedule more consultations overall Displaying rates results in fewer, but better-qualified consultations As I've been building my new personal training company, and documenting every step and decision inside Epicenter Training's Online...

17 days ago • 4 min read

Happy Marathon Monday! If you're local and interested, I hope you've found a great spot to cheer on the runners. The energy from spectators really is different than in any other race - it's just so present the entire time! Shaun Provost, Founder of Live Unbreakable, speaks to this, and more, as a guest author in her latest article on the Epicenter Training site: 26.2+ Miles of Memories: My Boston Marathon Journey You can tell from her reflections, and I'm sure you've seen in others, how...

about 1 month ago • 3 min read

Hi there, Boh here! When I was personally training full-time, I always combined my racing with fundraising. Maybe it's because Marathon Monday is right around the corner, but I'm feeling inspired to get back into it. So, we've created an Epicenter Training team for the Climb to the Top: Boston 2024 at Gillette Stadium with funds going to the National MS Society. Date & Location: Sunday, May 19, 2024 at Gillette Stadium Requirements: $250 fundraising commitment per participant We're accepting...

about 1 month ago • 1 min read
man in black jacket sitting on gray sofa chair

In last week's Business Building 101 webinar (replay available here), Mark of Bransky Fitness asked about how to attract high-net-worth clients. There are several ways to go about it, though here are our faves: Network Reactivation Whether you're just starting your business or looking to scale, it helps when your existing network knows what you do and what you need. Here are 3 steps to making this work: Make a list of people to contact. It's best if these are 1st tier connections of yours...

about 1 month ago • 3 min read

Hi there, Happy April! At the start of a new month and quarter, it's good practice to pause, reflect, and celebrate your wins - big and small! Whether you've earned a certification, posted consistently on social media and gotten more followers, created a new product or service, or helped your clients achieve their goals... ...YOU'RE AWESOME! HIGH FIVE 🙏 Before you do anything else, hit reply or use our contact form and let us know 2 things: What you're most proud of over the last 3 months...

about 2 months ago • 2 min read

Hi there, Ready to take your personal training game to the next level and achieve financial success? 💪 Our 1st webinar, "Personal Trainer Business Building 101," is here to help you do just that! Here's what's in store for you: Building Your Own Personal Training Business: Learn how to kick-start and grow your PT business from scratch. Mastering Your Schedule: Say adios to the struggle of managing your time and hello to a fully-booked calendar. Maximizing Your Earnings: Discover proven...

about 2 months ago • 1 min read

Hi there, So sorry for that subject line. Sticking to the day job. Noted. Speaking of, March has already been jam-packed with new articles published, engaging online academy conversation, and new products created. Here's what we've been up to: New articles We've added 3 new articles in March: Personal Training Side Hustle - Explore the personal training side hustle and discover how to balance passion, impact, and profitability in the fitness industry. How to Sell Personal Training - Learn how...

2 months ago • 2 min read

Hi there, Happy leap year day! 🐸 Hopefully, you and your clients celebrated with frog kicks, frog or broad jumps, or another themed exercise fitting of the day. At Epicenter Training, we've been celebrating launches of several types this month, and we're looking forward to more as we spring into March! Here's what we've been up to: New articles We added 2 new articles in February: Personal Trainer Branding - Discover how personal trainer branding can propel your independent fitness business...

3 months ago • 1 min read

Hi there, We're off and running in the Epicenter Training Online Academy (ETOA), and already hosting orientation sessions and office hours for members. What now? If you missed previous announcements, our online platform for personal trainers is open. Beyond threads on sales, marketing, and business planning, our Advanced tier members get personalized coaching and learn from others in live, virtual meetings. Our 2 Meeting Types Orientation sessions (monthly) 60-minute sessions, walking new...

3 months ago • 1 min read

Hi there, We've got exciting news 😎 for you! As you've been finding your fitness business groove this January, we've been building the Epicenter Training Online Academy. Just look at that beautiful homepage! 😍 Enrollment's open for the 1st wave of members to become part of this exclusive community. Join aspiring, employed, and solopreneur personal trainers, intent on building thriving independent businesses. As a member of our community, you'll enjoy: Self-paced courses Plug-and-play...

4 months ago • 1 min read
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