In last week's Business Building 101 webinar (replay available here), Mark of Bransky Fitness asked about how to attract high-net-worth clients.

There are several ways to go about it, though here are our faves:

Network Reactivation

Whether you're just starting your business or looking to scale, it helps when your existing network knows what you do and what you need. Here are 3 steps to making this work:

1. Make a list of people to contact. It's best if these are 1st tier connections of yours like family, friends, previous coworkers, and former clients.
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2. Send them a genuine and personalized message. Say hello, ask what's new and exciting, share a brief statement about what you're doing and who and how you help, then ask if there's anyone they know who you should talk to (keep track of their responses). Suggest a virtual or in-person coffee, too, if you're so inclined.
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3. Set an achievable target for your daily outreach and stick to it. Dependent on the size of your list of people to contact, it could take weeks or months to reach them all. Don't rush through it. Slow down, personalize those messages, and enjoy the process of reconnecting with your network.

Communities of support

Chambers of Commerce and your local chapters of groups like BNI (Business Network International) can introduce you to other business owners.

In BNI meetings, you'll learn about members' professions, strategies, and target audiences. They'll have the same opportunities to learn about yours. Supported by this knowledge, everyone will have greater confidence in sharing referrals.

LinkedIn

This is certainly Boh's social media platform of choice. As he expressed in our webinar, even without upgrading to a paid resource like LinkedIn Sales Navigator, LinkedIn's basic search function provides more than enough power to determine and connect with your preferred audience. Here are 2 ways to go about this:

1. Start with companies in your area. If the opportunity to get on-site at local companies is attractive, begin your search here. Find the company page, then click on "People" in the navigation menu. Once there, you'll be able to "Search employees by title, keyword or school."
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2. Search by title. If it's less-critical that companies and people be close by, starting your search here can be of benefit. Is it typical that your clients are members of the C-suite, search those particular titles first. Then branch out, including titles and/or their abbreviations like EVP, SVP, Head of XYZ, etc.

Public speaking

Related to the above, if you're comfortable in front of groups, the public speaking avenue may be for you. As companies have gone remote-first over the last few years, they're looking for ways to make use of their now under-utilized commercial space.

Often, this is in the form of quarterly on-sites for which it's typical that they'll bring in speakers. Ask your existing clients if this is true of their companies. And, gear your LinkedIn search toward those who may have related, decision-making authority or influence for these types of events, and you'll be on your way - possibly to adding a new service and revenue stream, too!

Want more like this?

We dive deep into questions and material like this in our Online Academy. Not a member yet? Learn more and start your 7-day free trial today!​

We'll see you on our virtual, fitness floor soon!

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